The Story
Sovereign Wealth, a large wealth management practice with a diverse range of advisers, has a bold vision for the future. They asked us to create a new energetic brand and marketing strategy that represents the entrepreneurial drive behind Sovereign and appeals to their wide demographic of current and future clients. The resulting brand was built on the theme of ‘Powering Futures’ and showcases the diversity and breadth of service that Sovereign offer and brings to life the amazing difference their work makes to their client’s lives. The brand rollout saw an entirely new digital strategy deployed, creating a main corporate web platform and then giving each of their regional Advisers their own website within the Sovereign ecosystem to tailor their content around their specialisms and demographic.
