A JOURNEY OF DISCOVERY.
Taking Sovereign on a journey of brand discovery, A Story Called took time during the initial stages to work with Sovereign to understand who they are, why they do what they do, and how they wanted to be perceived.
To position ourselves as a leader in the wealth management market, we need potential clients to know that we’re different so we can attract new clients and new advisers to our existing pool of talent,” says Paul Hursthouse. To do this, A Story Called worked with us to bring out our reasons for why we do what we do. Once we’d defined our why, they presented us with themes and imagery to get us on the path to a new strapline and eventually a new logo. To our team, Sovereign means strength and empowerment, and this is very much reflected in the logo and accompanying images which were selected.”
“For our advisers, many of whom have an incredible entrepreneurial drive, A Story Called’s strategy for our website incorporated advisers’ own local sites – and that’s created a newfound enthusiasm, says Paul. This means you can click through from our leading site to their own microsite. The adviser can customise their site to reflect any specialism in the advice they provide.
A Story Called have also created a social media support package for our advisers, enabling them to engage and drive traffic to their webpage through social media activity. They’ve also worked with our advisers on their LinkedIn profiles and activity. A Story Called brought a lot of energy and new ideas to the business. Their collaboration with our team has delivered exactly what we needed.”