The story
The focus was very simple, Microsoft wanted to gain more market share of the UK student market. To do so they briefed us to produce a range of promotions showcasing their newly launched Surface Pro, their digital learning software suite and pairing this with the promotion of their new Xbox gaming bundles.
Launching in November to the National Students Union audience of 600k students the campaign was an instant success, increasing sales substantially for Microsoft in the key lead-up to Christmas.
