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Connecting the fans with PlayonPro

Playonpro is an incredible global network of sports professionals, founded by Viv Anderson MBE, with the aim of supporting players to maintain their value after retirement and stay connected with their fans.

The Story

Mental health issues are all too frequent among retired sportspeople, and these are often linked to a loss of identity when their playing career ends. Playonpro’s mission is to ensure that retirement from sports does not mean hanging up your boots. Allowing pros to continue enjoying their sport, sharing special moments with team members, earning from their talent and helping causes around the world.

Our role has been helping Playonpro across the board by promoting awareness of the new brand. We have developed a close relationship with the key team to enable swift responses to their fast-paced and exciting developments.  We’re helping with digital and print media pieces to promote the brand.

A big part of the Playonpro approach is to keep their audience of members and supporters informed of events and plans. We’ve been helping to produce a range of comms, digital and traditional, that showcase their experiences and achievements.


Our business has an incredibly ambitious vision and to have the support of a creative and responsive agency like A Story Called has been a valuable asset in our launch, we look forward to many years of partnership and growth with them at our side.

Paul Banks

Chief Operating Officer


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