Our brief was to produce an info-graphic that not only displayed the facts but also encouraged support of the campaign. With each element being carefully crafted we delivered a graphic for both print and digital use.
Working alongside our friends at Story Lab, an excellent PR company, we produced a campaign to deliver key facts.
Palm Oil is one of the main reason for deforestation which is destroying the homes of Orangutans. It is the most widely used vegetable oil on the planet, accounting for 65% of all vegetable oil traded internationally.