Our brief was to support the comms and PR teams to produce creative that not only displayed the facts but also drove support of the campaign. With each element being carefully crafted we delivered graphics for both print and digital use.
Palm Oil is one of the main reasons for deforestation which is destroying the homes of Orangutans. It is the most widely used vegetable oil on the planet, accounting for 65% of all vegetable oil traded internationally.
Working on a project that can make a difference is always rewarding. The campaign was launched into the Irish Independent, backed by comprehensive PR support by Story Lab to highlight how people can really make a difference.
The campaign aim is to ensure that Dublin Zoo are at the forefront of Organgutan protection and awareness. We hope to carry on the awareness to ensure the choice between palm oil or Orangutans is spread far and wide and makes a global difference. This is a serious issue and we are not monkeying around (sorry!).
