The Brief
Carrylift Group began trading in 1988 and have grown to become one of the largest materials handling companies in the UK. They commissioned us to produce a new brand identity that fitted their current status and future ambition.
The Solution
We offered a complete identity program to align with the strategic vision and values of the business. The new identity system included a new logo, brand guidelines, signage, livery, marketing and internal communications and sales materials.
New Brand Statement
Carrylift have an enviable reputation for quality service but were not communicating their full range of solutions to their customers. The new brand statement “The Complete Forklift Solution” was devised to help capsulate their complete solution offering.
Graphical Keys
To enforce the key message we produces a series of graphical keys that are used across all marketing materials. The aim being to ensure at every point of contact the customer can be informed of the Carrylift suite of services.
