Video can be a powerful tool to support your internal communications messages. It has the ability to engage employees, convey information effectively, and create a more personal connection compared to text-based communications. Here’s how you can use video to enhance your internal communications:
Engagement and Attention
Videos are inherently more engaging than text. They can capture attention quickly and hold it for longer periods. This is especially important when communicating important messages to your employees.
Visual Representation
Certain concepts and ideas are better conveyed visually. Videos allow you to showcase processes, products, or ideas in action, making it easier for employees to understand and remember the information.
Emotional Connection
Video allows you to add a personal touch to your messages. You can use facial expressions, tone of voice, and storytelling techniques to evoke emotions and create a stronger connection with your audience.
Complex Information
For messages that involve complex information or data, videos can help simplify the content by using animations, graphics, and visual aids to break down the information into digestible segments.
Consistency
Video provides a consistent way to deliver messages. This is particularly useful when you need to communicate the same message to different teams or departments, ensuring that everyone receives the same information in the same way.
Demonstrations and Training
Use video to provide step-by-step demonstrations, tutorials, and training materials. This can be especially valuable for onboarding new employees, explaining new processes, or introducing new software/tools.
Leadership Messages
Videos featuring company leadership can help create a sense of transparency and connection. Leadership messages, whether about company updates or strategic direction, come across as more genuine and approachable in video form.
Storytelling
Storytelling through video is a compelling way to convey messages. You can use real-life examples, employee testimonials, and success stories to communicate your message in a relatable and memorable way.
Feedback and Interaction
Use video to gather feedback from employees or encourage them to interact with the content. This could be through comments, polls, or discussions, fostering a sense of community and engagement.
Live Streams and Webinars
Live video broadcasts can be used for town hall meetings, Q&A sessions, and other interactive events where employees can participate in real time.
Mobile Accessibility
With the prevalence of smartphones and mobile devices, videos can be easily accessed and viewed by employees on the go, making it convenient to stay updated with company news.
Measurable Results
Many internal communication platforms allow you to track metrics such as views, engagement, and completion rates for your videos. This data can help you refine your communication strategy over time.
Considering all these benefits, it is easy to see why video has become such an important component of internal comms tactics and strategy. However, remember that while video can be a powerful tool, it’s important to consider your audience’s preferences and needs. Not all messages require video, and it’s essential to strike a balance between different communication mediums for optimal engagement and comprehension.
If you would like some help and advice on how to select the best communication methods for your organisation, get in touch with our expert team today.