Some of our fabulous team members attended the Employer Brand and the Institute of Internal Comms Award Ceremonies on Thursday 21st and Friday 22nd of September in London – where our fantastic client, Mitie were up for a number of awards in partnership with A Story Called.
We couldn’t be more proud to see the dedication, hard work and commitment recognised that has gone into each of these campaign strategies and pleased to report that Mitie and A Story Called walked away with three awards in total – two Gold and one Bronze.
Best integration of the employer brand in communication strategy – Gold
Mitie Group was facing a decrease in engagement, increase in attrition and sub-par job acceptance rates, indicating a need for change. Though the dips in achievement were not very high, Mitie needed to act to avoid further damage to the employer brand. Taking a proactive stance led to a comprehensive revamp of its EVP, employer brand communications, internal communications and employee engagement programme. This strategy touched every aspect of the Mitie employee journey, allowing the company to develop stronger, deeper ties with its workforce.
Judges thought the integration of the employer brand into the company’s overall communications – particularly across the employee lifecycle – was excellent. And the strategy has worked, with attrition lowering, and engagement and job acceptance rates improving once again.
Best employer brand management event – Bronze
Mitie Group launched Team Talk Live to communicate its new EVP to its 68,000 employees. The engaging programme drew in a crowd, as 81% of the business turned into the part in the event. Judges thought the people-centric approach and innovative content has yielded great results for the business by considering the needs of its employees and communicating well across all touchpoints.
Best employer brand management from the progressional services sector – Gold
Mitie Group wanted to reaffirm its commitment to employees. But, doing so required stronger communications across the business, including disconnected staff, and the implementation of more effective employee engagement programmes. It was a tough challenge, which Mitie met by exhibiting an incredible commitment to its employer brand. Employee recognition, internal communication, wellbeing support and a new visual employer brand were all included as part of this comprehensive strategy.
This well-researched employer brand programme resonated with judges who thought the company did an excellent job of listening to its employees and taking action on their insights. One judge said, “This was a great way to connect and engage with multiple employee types.” Another said it was a “fantastic example of an EVP rollout both internally and externally.”
