Under Armour

Case Study
Under Armour

From humble beginnings to one of the fastest-growing sports brands in the world, the Under Armour story is an incredible one.

As a global sports powerhouse Under Armour have an enviable roster of ambassadors that reflect the incredible ambition of the business. We’ve been helping to shape their comms through a series of corporate presentations, each designed bespoke to the audience.

The work has seen us develop a range of digital and offline marketing tools to help them attract, enlist and promote their brand to potential ambassadors and secure brand partnerships.

“Under Armour is an extremely fast paced organisation, my role is to drive our commercial partnerships and ambassadors, we are very selective so it’s vital that when I pitch I have the best tools to win. A Story Called have delivered time and again this year, at very tight deadlines, to produce some really high quality slide decks. They really get the brand and make my life a lot easier knowing I can trust them to get the job done. Great to work with and a good laugh too. I’d recommend partnering with them.”

Niall Bruton
Sports Marketing

Under Armour

Sporting outstanding campaigns.

Design, Digital and Marketing For the Sport & Leisure sector_

At A Story Called it would be fair to call us sports fanatics, it’s in our blood.

We have worked in Sport & Leisure marketing for over 10 years across a range of areas, from delivering campaigns for the worlds most renowned brands to niche startups and passion projects. We always aim to deliver on a brands potential and ensure that our creative delivers the passion and quality that sports brands aspire too.

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