Tameside NHS

The Brief

Tameside NHS needed a recruitment drive looking for Band 5 Staff Nurses. We were briefed to created a brand identity and creative designs for Team Tameside, their new strategic recruitment brand.

The Solution

An illustrative style was implemented to give Team Tameside an approachable and informal identity. A clean, fresh colour palette made the campaign feel modern and inviting.

Strategy

The campaign was rolled out across Facebook, inviting nurses to attend the open day. Throughout the campaign we produced creative visuals and marketing materials to support the Social and PR activity.

Digital Strategy

To encourage attendance and ensure a smooth process all attendees were invited to apply before online, making use of our landing page to capture data and send automated marketing emails directing the recipient to apply via NHS Direct. 

Mobile approach

All marketing mateirals adopted a mobile first approach, to encourage on-the-go nurses to discover and share the content throughout the month.

Result

NHS Tameside recruited over 40 nurses at the open day, with a further 40 recruited at the next event 2 months later. 

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