British Red Cross

A Much Loved Brand

Handled with care

As the leading First Aid provider in the country The British Red Cross have an enviable reputation for quality of service. We were pleased to win a competitive pitch to produce a split campaign to the low and high risk audiences.

The Brief

This direct mail campaign was produced to generate direct enquiries for the clients First Aid training courses. The visual style had to sit perfectly within the famous brand style but offer enough difference to engage the viewer quickly and effectively.

Duel Campaign

The two direct mail pieces were each designed to tell enforce The Red Cross as the go-to agency for first aid training. Specific to their audience of low risk and high risk employers.

Result

The campaign generated over £250,000.00 in revenue from direct bookings.

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