Microsoft

Promoting one of the worlds most recognisable brands

Writing a brief introduction to this client seems a bit pointless! Founded just over 40 years ago, now with revenue exceeding $85bn it’s fair to say Microsoft are a giant of the tech world. Our job was to help them promote to the hard to reach UK student market through the NUS.

Campaign

The focus was very simple. Showcase the range of incredible Microsoft products covering learning, entertainment and gaming and present a financial incentive to help students access the products.

Results

The campaign launched in November to the NUS audience of 600k students and was an instant success, increasing sales substantially for Microsoft in the key lead up to Christmas.

“A Story Called nailed the creative, the client was extremely happy and we would heartily recommend them”

Edward Grandy, National Account Manager, NUS.

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